Ideal New Principal Sponsor of West Brom’s Women’s Team

Ideal Heating has become the principal sponsor of West Bromwich Albion’s Women’s team.

The deal, which began before the English Lionesses’ landmark victory at the UEFA Women’s Championship, comes to fruition at a crucial time for women’s sport.

This recent agreement will see the Ideal Heating logo placed front and centre on club shirts, reflecting the men’s team uniforms. The Ideal brand will also be featured around the outside of the pitch as well as its livery used in interview backdrops.

Ideal Heating continues to go from strength to strength, and is known and loved by homeowners, business owners and installers alike for its industry-leading product range and its creative marketing and sponsorship activity, including seizing the opportunity to support women’s sport at the highest level.

Chief Executive of Ideal Heating, Shaun Edwards, commented: 

Mark Miles, Managing Director of WBA, said: