Ideal Heating sets a new industry standard with the launch of MAX Confidence

Designed to give complete peace of mind, MAX Confidence brings together everything installers and homeowners expect from Ideal’s flagship boilers under one clear, confident promise: if something goes wrong and it’s on us, we’ll put it right.

An industry-first guarantee built on accountability

At the heart of MAX Confidence is a new, industry-first guarantee. If an Ideal boiler is within warranty and a fault is diagnosed as Ideal’s responsibility, the customer won’t just get the issue fixed quickly – they’ll also receive an additional 12 months of warranty cover. No fuss. No back and forth.

One clear promise for installers and homeowners

MAX Confidence simplifies the message installers can share with homeowners, wrapping premium products and premium support into one easy-to-understand offer. It combines market-leading protection with priority service and year-round access to support, helping installers sell with confidence and homeowners buy with reassurance.

Under MAX Confidence, customers benefit from:

• The strongest warranty proposition in the industry

• Faster, priority callouts when they’re needed most

• 365-day customer service, backed by Ideal Heating’s 5-star Trustpilot rating

Raising expectations across the industry

Chris Jessop, Group Customer Relationships Director at Ideal Heating, explains the thinking behind the new pledge:

“MAX Confidence is about standing behind our products and giving customers a clear and fair outcome if things go wrong.

We already have one of the strongest service models in the industry with long warranties, priority response, 365 day-a-year support and a nationwide engineer network. This takes it a step further.

If a fault is on us, we fix it and extend the warranty. It’s real accountability and a level of confidence customers should be able to expect.”

As the first UK boiler manufacturer to introduce this type of additional in-warranty cover, Ideal Heating believes MAX Confidence reflects changing expectations around service, transparency and trust within the home heating market.

Confidence that supports installers too

MAX Confidence isn’t just about homeowners. It gives installers a strong, premium proposition that reinforces the reliability, build quality and service standards Ideal Heating is known for – helping to strengthen relationships and support repeat business.

The new pledge also sits alongside Ideal Heating’s wider commitment to the installer market, including tools, training, loyalty rewards and consistently high service standards.

To find out more about MAX Confidence, visit

www.idealheating.com/max