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Finesse Plumbing Case Study

Logic Air heat pump installation ease for Finesse Plumbing and Heating

Case Study28 May 2025

A Heat Pump Partnership to be Celebrated

Explore the reasons Finesse Plumbing and Heating relies on our low-carbon Logic Air heat pump to supply heating and hot water to domestic and commercial clients.

Client: Finesse Plumbing and Heating

Product: 8kW Logic Air monobloc heat pump

Project Aims:

  • Provide highly efficient, low-carbon heating and hot water systems for both domestic and commercial clients

  • Ensure heat pump installation was simple, quick, and easy for Finesse’s engineers

  • Access high-quality heat pump servicing and maintenance for product longevity and hot water and heating peace of mind

"My advice to other heat pump installers is simple – working with Ideal makes a world of difference. The products are top-notch, and the back-up is outstanding. The strength of our relationship with Ideal and the trust we have in their team has been vital to our success."

Murray Shanley, Director and Founder of Finesse Plumbing and Heating

About Finesse Plumbing and Heating

Founded in 2011, Finesse Plumbing and Heating provides oil, gas, and air-source heating and plumbing for domestic and commercial clients in East Yorkshire. We’ve been a trusted supplier and installer of theirs since 2023, but the roots of our relationship go way back to Director and Founder Murray Shanley’s days as a gas company apprentice. 

"We exclusively fitted Ideal products back then, so I’ve been familiar with the brand for a long time. Ideal is a household name and its reputation speaks for itself."

Murray Shanley, Director and Founder of Finesse Plumbing and Heating

Learn more about Ideal Heating

Finesse’s Need for Low Carbon Heat Pumps

It was also in 2023 that we announced we were launching Logic Air and entering the heat pump market so we could support our customers with the transition to low carbon heating. And it was at this point that Murray’s happiness about working with us became even more apparent.

"I always said that when Ideal entered the heat pump space, it would be a gamechanger – and it has been! Their service levels and support are unparalleled."

Murray Shanley, Director and Founder of Finesse Plumbing and Heating

Until then, Finesse Plumbing and Heating had been reliant on air conditioning manufacturers providing their heat pumps, because traditional boiler companies had been ‘slow to adapt’. When Murray saw us launch the Logic Air heat pump range, he didn’t hesitate in reaching out to our Senior Area Sales Manager, Jon Hudson. 

Explore our Logic Air heat pump range

A Heat Pump Designed for the UK Climate

He wanted to understand the benefits of Logic Air pumps to Finesse Plumbing and Heating’s customers, particularly as we designed this model specifically for the UK climate. It provides reliable hot water, come rain, shine, snow, or ice, all while boasting a SCOP (seasonal coefficient of performance) efficiency rating of up to an impressive 519%. (That’s one of the highest efficiency ratings in the UK!)

Read our blog to find out about how heat pumps work in winter and cold weather.

About Our Logic Air Heat Pumps

"With the Logic Air heat pump, we knew we’d get a quality product with the same exceptional back-up we’ve always had for boilers. That’s made a huge difference to us."

Murray Shanley, Director and Founder of Finesse Plumbing and Heating

Indeed, the Logic Air Heat Pump proved itself to be a cut above the rest, with simple installation the Finesse Plumbing and Heating team have commented on. Murray told us that: “Ideal’s heat pumps are by far the easiest to install. Transitioning from gas boilers to heat pumps isn’t simple, but it’s essential if we want to live more sustainably.”

Read our advice on the benefits of heat pumps for installers for more details.

With click and connect wiring terminals, and factory fitted components, any engineer installing a Logic Air can feel confident in both speed and simplicity. Thanks to our monobloc technology, too, these heat pumps can be easily serviced to ensure they continue to supply homes with consistent, efficient, and low-carbon hot water and heating.

For the full specifications of these monobloc air source heat pumps, read our Logic Air heat pump brochure.

Easy-to-Install Low-Carbon Heat Pumps

The transition away from traditional, gas or combi boilers to low-carbon alternatives isn’t just one that homeowners are having to get on board with. Both heating installers and engineers are having to adapt with the products they supply and/or service to support the low-carbon heating technology agenda. And it’s a challenge Murray recognises all too well.

"Many engineers are hesitant about making the switch – understandably so, especially if you’re nearing retirement. Ideal has made the process so straightforward that it helps break down those barriers.

"The Logic Air heat pump is as close as you’ll get to installing a combi boiler. It’s easy to wire, simple to pipe up, and intuitive for engineers at every level. Plus, the manual for Logic Air follows the same format as Ideal’s boiler manuals, unlike other heat pump guides, which can be confusing. That thoughtful design makes a real difference."

Murray Shanley, Director and Founder of Finesse Plumbing and Heating

We love to hear it, Murray! Read our advice on how an air source heat pump works for more details about this technology.

Putting Logic Air Heat Pumps into Action

So, where has Murray and his team seen the most benefit from our Logic Air monobloc heat pumps? 

Well, one of their key projects for these products was at the Wolds Escape Glampsite in East Yorkshire. The glamping providers were struggling with a constant supply of hot water for hotel-quality showers, reliable heating, and efficient hot tubs for guests. Finesse Plumbing and Heating advised them to switch from a heating system based on electric radiators to our Logic Air heat pump, and the Glampsite has been ‘thrilled’ with the results.

"The transformation there has been incredible – our client is thrilled with the results. That’s the difference Ideal helps to make."

Murray Shanley, Director and Founder of Finesse Plumbing and Heating

Second-to-None Heat Pump Installation, Maintenance and Support

Like any heat pump or boiler, you can control the planned preventative maintenance schedule but you can’t control the elements. On Boxing Day 2024, high winds caused a flue to be pulled out of a Logic Air heat pump belonging to a Finesse Plumbing and Heating client. Our air source heat pump engineers were straight onto the issue, going ‘above and beyond’ to remedy the flue (and keep festive spirits in tact!).

"Ideal’s support has been second to none, saving me from having to leave my family during the holidays. That’s the kind of partnership you need when you’re in this line of work."

Murray Shanley, Director and Founder of Finesse Plumbing and Heating

Murray went on to tell us how we’re strengthening Finesse Plumbing and Heating’s relationship with their own customers, saying: “Our customers benefit enormously from our partnership with Ideal. They get high-quality products designed specifically for the UK’s unpredictable weather, along with the reassurance of a transparent, full parts and labour warranty — no hidden surprises.”

Prepping for a Low Carbon Future

Looking ahead, Finesse Plumbing and Heating are in prime position to supply more customers with alternate, low-carbon heating technologies. And given we’re only 25 years away from the government’s 2050 net zero goal, this simple switch is highly effective in making sure we’re all playing our part in getting there. Government initiatives, like the heat pump grant, are also involved.

"If heat pumps aren’t easy to install, the Government won’t come close to meeting its targets. Thankfully, Ideal’s thoughtful design has made the transition much smoother for us, and we’re planning to install even more Logic Air units this year. The Government’s heat pump grant has also been a huge help, making sustainable projects like Wolds Escape incredibly cost-effective. It’s been a win-win for us and our clients."

Murray Shanley, Director and Founder of Finesse Plumbing and Heating

Transition to Air Source Heat Pumps with Ease

Thank you, Murray, for sharing your experiences of our Logic Air heat pump with us. To find out more about our Logic Air heat pump or to get started with low carbon heating technologies, please contact our friendly team.