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We’ve extended our partnership with West Bromwich Albion FC for a record ninth season!

Company News21 December 2023

We’re delighted to announce we’ve extended our Principal Sponsor partnership with West Bromwich Albion Football Club by a further three years.

We first became the club’s Principal Sponsor in 2018 and we’re thrilled that this extension will take our tenure to a record-breaking ninth season.

Under the new deal, our logo will feature on the shirts worn by Albion men’s and women’s teams, and all youth age groups, as well as on those proudly owned by thousands of supporters.

It means we will remain the football club’s Principal Sponsor through to the 2026/27 season and our branding will be prominent around Albion’s Hawthorns home, visible to thousands of supporters at the stadium and on TV coverage seen by millions more football fans.

Shaun Edwards, CEO, UK, Republic of Ireland and North America, of Groupe Atlantic, Ideal Heating’s parent company, said: "We’re thrilled to announce the extension of our partnership with West Bromwich Albion FC, a team synonymous with passion, dedication and community spirit.

“Over the years, this collaboration goes beyond the realm of sports, reaching into the heart of the local community and embodying the core values of both Ideal Heating and West Bromwich Albion FC.

“I’m proud that, for the first time, our agreement includes branding across all kits, the men's, women's and academy teams.

“As we announce this extension, we're excited to continue the legacy as the club's longest-standing front-of-shirt sponsor, showcasing our steadfast commitment to excellence as we enter a new era of heating solutions.”

In our six years of sponsorship to date, we’ve displayed unwavering commitment to West Bromwich Albion FC and tailored our logo to club colours to respect the tradition of Albion’s famous blue and white stripes.

Our history of reliability, innovation and our customer-centric approach is closely aligned with that of West Bromwich Albion FC and we’re proud to support the club both on the pitch and off it.

At Ideal Heating we’re currently undergoing a major transformation as we transition to low carbon heating solutions, including heat pumps.

It’s the biggest transformation in our business since the 1930s, when we moved from coal to gas-fired boilers, as we engineer the green heating solutions to support the UK’s drive to net zero.

West Bromwich Albion’s Managing Director, Mark Miles, said. "We are delighted Ideal Heating will be continuing its partnership with the club. Their commitment to excellence aligns seamlessly with our values, and we are eager to continue on this exciting journey together.

“Ideal Heating have been an incredibly supportive and loyal partner to the club, and we will continue to support the company in its contribution to an eco-friendly future for all.

“We are delighted the Ideal Heating branding will now feature on the shirts of all club teams – which aligns perfectly with our one club, one badge ethos.”