We’ve launched MAX Priority: next day call-out and priority phone support for MAX boilers

At Ideal, we’re always looking for ways to make life easier for our installers and customers. That’s why we’ve launched our new MAX Priority service – exclusively for our MAX boiler range.

From 2 June 2025, all registered and in-warranty Ideal MAX boilers will automatically benefit from MAX Priority: priority call answering and next working day call-outs. In short, you’ll be at the front of the queue when you need us most.

MAX Priority does exactly what it says on the tin. It’s about giving our MAX customers that little bit extra – because when something goes wrong, the last thing you want is to be left waiting. With MAX Priority, support is quicker, simpler and more reassuring – every step of the way.

Warranty, without the wait

Our warranties have always been some of the best in the business – 10 years on the Logic MAX and up to 12 years on the Vogue MAX. Now, we’ve taken that promise even further. With MAX Priority, as long as your MAX boiler is registered and in warranty, your calls will go straight to a priority queue. No fuss, no endless waiting – just quicker answers and faster fixes.

If you need a service visit, we aim to get an engineer out the very next day (as long as you call before 10am on the previous working day). Of course, engineer availability can vary – but we’ll always offer the soonest possible appointment.

Why this matters for installers

We know the heating industry is built on trust – between manufacturers, installers and homeowners. As Chris Jessop, our Customer Service Director, puts it:

“This is about rewarding loyalty and making life easier for everyone. We’re giving our customers an even quicker route to help and offering installers an extra level of reassurance when they recommend or fit one of our MAX boilers.”

For installers, MAX Priority is another benefit to share with customers. You’re not just fitting a high-performing boiler – you’re giving your customers a service experience that stands out, with less hassle, happier customers and fewer callbacks.

What you need to know:

• Priority calls:

  If you’re calling from a property with a registered and in-warranty MAX boiler, you’ll automatically be placed in a priority queue.

• Next day call-outs:

  Applies to calls made before 10am on the previous working day. If our engineers are at full capacity, we’ll always offer the next available slot. Weekend slots may be reduced.

So, whether you’re looking for faster support, fewer headaches or just the peace of mind that your customers will be properly looked after – MAX Priority has you covered.

Next day call-out. Priority phone support.

That’s ideal.