Boots on the Ground: Free work boots for installers this Boiler Switch On Day – starts 20th October

Boots on the Ground: Free work boots for installers this Boiler Switch On Day – starts 20th October

As the chill sets in and households across the UK reach for the thermostat, Ideal Heating is standing behind the people who keep homes warm – you, the installers.

From Monday 20 October – widely recognised as Boiler Switch On Day – we’re giving away free pairs of Axinite work boots to installers who purchase an Ideal boiler at selected merchants during our Heat & Greet tour. It’s a small gesture to say thanks — and to help you step into heating season ready for whatever the job throws at you.

“With the heating season about to ramp up, we wanted to give installers a little something extra when they choose Ideal,” said Luke Pykett, Head of Marketing at Ideal Heating.

“It proved really popular last time, so we’re bringing it back – after all, it’s all about getting boots on the ground ready to support customers.”

What is Boiler Switch On Day?

Falling on the third Monday in October, Boiler Switch On Day is the moment most UK homes turn their heating back on after months of downtime. And it’s also when the problems start to show — from cold radiators to full boiler failures.

For installers, it marks the start of the busiest time of year, with emergency callouts, replacements and repairs all ramping up quickly.

Supporting the trade – every step of the way

The Boots on the Ground campaign is just one of the ways Ideal Heating supports the trade through heating season. From products that are easy to install and maintain, to expert technical support and warranties you can trust, Ideal is built around helping installers do their best work.

“We’ve spent over 100 years keeping homes warm — and we back our products with the best support in the industry,” added Luke.

How to be in with the chance to get your free boots

• Visit a participating merchant on the Heat & Greet tour from 20 October until 31 October

• Purchase any Ideal boiler, air source heat pump or thermostat

• Claim your free pair of Axinite work boots (while stocks last)

See the full tour schedule and participating locations: www.idealheating.com/roadshow