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Behind Every Boiler – Rewarding Our Valued Installers Plus Our Biggest Ever UK Installer Tour Kick Off This January!

Installer Blogs09 January 2023

We are launching a new campaign to reward and support our valued UK Installer network with our largest ever UK-wide tour and a series of exclusive social events.

Our Behind Every Boiler campaign begins in January and will run throughout 2023. It kicks off with the UK Installer Tour, including a dedicated roadshow, where our Area Sales Managers will visit trade merchants’ branches to showcase our range of products including the new LogicMAX and Halo thermostat ranges, as well as other Installer benefits including Connect loyalty and Max Accredited schemes.

The tour will bring products such as the new Logic2 MAX range directly to Installers, expecting to reach over 18,000 Installers across the UK. Installers will meet their local Area Sales Manager, receive exclusive offers including merchandise, as well as many other great giveaways, as part of trade counter events over the first half of the year.

Several invite-only ‘Secret Social’ events will be held throughout the year, available to those Installers who have received a golden ticket from their Area Sales Manager. The events will take place at mystery locations throughout the year with entertainment, food and drinks.

Exclusive ‘Behind the Scenes’ events will also be held at our new state of the art National Training and Technology Centre at Bridgehead in Hull. Installers will also get the opportunity to join a factory tour at our National Avenue site, with an up close and personal unique look at production, testing and packaging.

Our Behind Every Boiler campaign will sit alongside our well-established Premier Club scheme that rewards our most loyal Installers with an exclusive get-away. Previous trips have been well received with destinations in Miami and Las Vegas. The next trip in 2024 will see those who qualify heading off to Dubai.

To learn more and discover your nearest location on our UK wide tour, visit: https://idealheating.com/2023tour