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We're Back On TV with a New Leading Lady

Company News11 January 2021

Creating and enjoying heartwarming moments in the home is still very much the order of the day – and we’re here to help make it happen.

We’re not just keeping people warm and cosy with our market-leading range of boilers; we’re also launching a new campaign for 2021 that’s guaranteed to bring a smile to your face.

Remember Boiler Man’s 2020 movie debut when we recreated the iconic potter’s wheel scene from Ghost?

Well this year, we’re introducing Boiler Woman, who’s taking centre stage in a remake of the closing scenes of 1982 romantic blockbuster An Officer and a Gentleman.

You can spot our latest ‘Heartwarming Moments’ campaign on primetime ITV and Sky stations throughout January, as well as on ITV, Sky and All4 video-on-demand services, on social media and more.

So what’s it all about?

Firstly, we want to give boilers their moment in the spotlight.

The boiler’s the beating heart of every household and plays a vital role in the special moments we treasure in the home – but it’s so often taken for granted.

Secondly, we want to help homeowners make the right choice when they’re upgrading their boiler.

That’s why this campaign promotes the market-leading 10-year warranties available on the Ideal Logic range, as well as our excellent Trustpilot rating and Good Housekeeping Reader Recommended status.

And in making sure we’re front of mind for homeowners, we’re helping our merchant and installer partners too.

Lights, camera, action!