We’re setting a new standard as we push ahead in heat pumps market

We’re accelerating our diversification into the heat pumps market, building on our deep understanding and experience of heating millions of British homes and businesses for more than 100 years.

As the UK market leader we’re at the forefront of the decarbonisation of heating, working with the Government, industry bodies, installers and customers to support the drive to net zero and playing a leading role in the transition to heat pumps as a low-carbon alternative to gas boilers.

This year, we’re ramping up our focus on heat pumps, including the launch of a new proposition setting the standard for heat pump adoption in the UK.

“Setting a new standard for heat pumps” is based on our unrivalled heat pump product warranty, coupled with a market-leading service offering that stretches from pre to post installation and support.

By choosing us, our customers will get:

• Transparent, full parts and labour warranty – with no hidden surprises.

• Free in-person support from its expert heat pump team for installers fitting their first heat pump.

• Dedicated heat pump support service and interactive live technical help.

• Over 90% first-time fix success rate.

• UK-wide team of heat pump engineers, equipped with spare parts.

• Heat pumps designed and built specifically for the UK.

Mark Derbyshire, Ideal Heating’s Managing Director (Domestic), said: “As the market leader in our industry, we recognise the crucial role we play in the decarbonisation of heating, which is essential to the UK’s drive to net zero.

“It means we have to look beyond the product and how we support our customers at every touchpoint in the journey.

“It’s why we’re making significant investments right across our business as we transition from manufacturing and supplying gas boilers to low-carbon heating solutions.

“Heat pump installation rates are growing rapidly and we’re committed to leading the way in this field, while setting a new standard for the wraparound package of product, warranty, service and support for heat pumps in the UK.

“We want customers to know that, when they choose Ideal, they’re not just buying a product – they’re entering into a partnership with a trusted brand in the heating space.

“Whether you’re an installer, a new-build housing developer or a social housing provider, our message is simple: ‘we’re with you every step of the way’.”